Change! branding
Change! International Association for Business Agility. Logo, brochure & web header

The company were looking for me to design a professional and corporate logo; the brief being to use a system font only, and manipulate it to create a logo that makes a bold statement. Using a contrast of maroon and grey for the primary colour palette, I took out the cross bar of the A to create a focal point, which is counter balanced in colour by the exclamation mark. The icon represents a simple shape change and makes use of the secondary colour palette.

The brochure is text heavy, which I wanted to make typographically interesting. Using colour and callouts to break down information, I justified the type to keep it clean. I introduced a series of stripes into the brand using the whole colour range, creating a strong base and referencing the company as a solid, dependable organisation



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